Created in 2005 by DeForest B. Soaries, Jr., the dfree® Financial Freedom Movement challenges the culture of consumer debt through values-based principles and practical approaches to financial management. The program works to improve the financial status of individuals, families, churches, and communities by addressing the spiritual, psychological, and behavioral root causes of financial issues. The dfree® Movement consists of people who are determined to overcome the culture of debt, delinquencies, and deficits, and attain financial freedom.
In 2010, the dfree® Movement was featured in a 90-minute CNN documentary entitled “Almighty Debt” with Soledad O’Brien. It focused on the economic crisis and its impact on the African American community of faith. At its release, the “Almighty Debt” was one of the most-watched documentaries CNN had aired.
In addition to having a network of more than 4,000 churches and organizations, the dfree® Movement has helped thousands of people through the dfree® Online Academy, Wealth on Wednesday webinars, in-person and virtual events, and engagement activities.
We have successfully helped to eliminate more than $36M in debt through the Billion Dollar Challenge (BDC) and provided learning opportunities for individuals and groups to improve their approach to financial management. The BDC has helped participants reduce their reliance on credit cards, seek help from financial professionals, and shift their daily behaviors to create a healthy financial life.
We continue to expand our reach around the world through philanthropic endeavors and our programs. The growth of our online platforms, dfree® online Academy, Billion Dollar Challenge, and dfree® In The Black Podcast, illustrate a unique opportunity for us to extend our reach and build more personalized relationships, solutions, and resources for our audience.
The dfree® Financial Freedom Movement is a transformational lifestyle that promotes financial freedom through values-based principles and practical approaches to financial management.
The dfree® Movement will be a leader in the creation of an economic and cultural shift that increases consumer participation in savings, insurance, and investments.
Our team guides participants to become free from: debt, delinquency, and deficits and using this freedom to establish deposits, dividends, and deeds.
dfree® Lifestyle principles and strategies help transform behaviors by identifying the emotional and psychological causes tied to our relationship with money. We combine faith and financial principles in our curriculum, tools, and programming.
DeForest B. Soaries, Jr.
Board Chairman, CEO of Dfree Global Foundation, Inc., CEO of Corporate Community Connections, Inc.
Chief Revenue Officer, BIOVIGIL
Senior Director, Brand Partnerships, Capitol Records
Partner + Attorney + Commercial Litigation, Inglesino, Webster, Wyciskala & Taylor, LLC
CEO of National Society of Black Engineers
Rev. Dr. Darryl K. Webster
Senior Pastor, Emmanuel MBC, Indianapolis IN
Founder & CEO, Basketball Society
President & CEO, NJ Redevelopment Authority
SVP, Diversity & Inclusion Practice Lead | Global Head of Cannabis, Mark Edward Partners
DeForest B. Soaries, Jr.
Founder & CEO
Director, Finance and Operations
User Experience (UX) Designer